Mr Peanut - Wilkes Barre, PA - The birthplace of Mr Peanut.


Wilkes Barre, PA - The Birthplace of Planters Peanuts

Mr. Peanut is a beloved icon of American pop culture, known for his dapper appearance and iconic top hat. He has been the face of the Planters Peanut Company since the early 1900s, and has become a household name and recognizable symbol of quality and taste.

The origins of Mr. Peanut can be traced back to 1916, when the Planters Peanut Company was looking for a way to stand out in the crowded peanut market. They turned to a young schoolboy named Antonio Gentile, who had submitted a sketch of a peanut with arms, legs, and a top hat in a contest to design a mascot for the company. The winning design was refined by a commercial artist, and Mr. Peanut was born.

Mr. Peanut’s iconic look was inspired by the “dandy” style of the 19th century, with his top hat, monocle, and cane. His formal attire and sophisticated demeanor were meant to convey the high quality and refinement of Planters peanuts. The company even created a backstory for Mr. Peanut, claiming that he was a well-traveled gentleman from the “Peanut Planet” who brought the finest peanuts to Earth.

In the early days, Mr. Peanut appeared in advertisements in newspapers and magazines, promoting the health benefits of Planters peanuts. Over the years, he became a staple in advertising campaigns, appearing in TV commercials, billboards, and even on the sides of delivery trucks. He quickly became a recognizable figure and helped to establish Planters as a leading brand in the nut industry.

Throughout the decades, Mr. Peanut has undergone a few changes, but his core design has remained the same. In the 1980s, he was given a more modern look with a shorter top hat and a slimmer body. In 2004, he was given a makeover to make him look more youthful and energetic. In 2010, he even made his debut as a 3D animated character in a commercial. However, despite these changes, Mr. Peanut remains a timeless and beloved character.

In addition to his advertising presence, Mr. Peanut has also become a popular collectible item. Planters has released a variety of merchandise featuring his likeness, including plush toys, key chains, and even limited edition figurines. He has also been featured in video games, comic books, and other forms of media.

While Mr. Peanut may just be a fictional character, he holds a special place in the hearts of many Americans. He represents a simpler time in advertising, when mascots were used to promote products and create a sense of nostalgia. He is also a reminder of the quality and taste associated with Planters peanuts, which have been a favorite snack for generations.

Overall, Mr. Peanut is more than just a character; he is a cultural icon. With his timeless style and charming personality, he has captured the hearts of people of all ages. Whether you grew up with him in your childhood or were introduced to him later in life, there is no denying the impact that Mr. Peanut has had on American culture. He will continue to be a beloved figure and symbol of the Planters Peanut Company for years to come.


  • - The MR. PEANUT® character was created by Antonio Gentile.

    Antonio won a contest hosted by the makers of PLANTERS® products and for his winning entry received a $5 prize, and after the popularity of his design, the owner later paid for his, and his families college and graduate education making Antonio the physician he was later in life.

  • - The MR. PEANUT® character was born in 1917.

  • - The MR. PEANUT® character was intoduced in a newspaper advertisement.

  • - The MR. PEANUT® character's iconic image boasts a Black Top Hat & Cane, White Gloves & a Monocle!

  • - The MR. PEANUT® character's full name is Bartholomew Richard Fitzgerald Smythe.

  • - While born in Wilkes Barre PA, the MR. PEANUT® character has a British heritage.

  • - Ran for Vancouver Mayor Unsuccessfuly in 1974.

  • - Did not have a voice until 2010 and was voiced by actor Robery Downey Jr.

  • - Made an appearance in the video game "Kingdom of Loathing".

  • - Has a stunt double introduced in 2011 as "Peanut Butter Doug".

  • - Recognized by recieving a commendation from the Virginia General Assembly in 2017.


  • - Born at the funeral of the MR. PEANUT® character - Feb 3rd, 2020.

  • - Debuted during Superbowl LIV.

  • - Grew from the MR. PEANUT® character's remains & The Kool Aid Man's Tears.